Coco Gauff - In culture

Role: Art Direction, Design, Animation, Compositing
Client: Microsoft

A rising tennis star harnesses technology to improve her performance on the court. We were tasked with creating a visual language representing Coco’s tennis match data. Augmented reality overlays we’re designed, animated, and motion tracked into live action performances.


Creative Director: Andy Cale
Art Direction: Christopher Shults, Matt Allen
Design, Animation, Compositing: Matt Allen
Editors: David Wester, Jimmy Chung
Color Grade: Piñata Post
Producer: Katy Rall
Account: Anisa Ishida

Work inquiries

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© Matt Allen 2021