Coco Gauff - In culture
Role: Art Direction, Design, Animation, Compositing
Client: Microsoft
2020
A rising tennis star harnesses technology to improve her performance on the court. We were tasked with creating a visual language representing Coco’s tennis match data. Augmented reality overlays we’re designed, animated, and motion tracked into live action performances.
Credits:
Creative Director: Andy Cale
Art Direction: Christopher Shults, Matt Allen
Design, Animation, Compositing: Matt Allen
Editors: David Wester, Jimmy Chung
Color Grade: Piñata Post
Producer: Katy Rall
Account: Anisa Ishida