Anything But Ordinary

Role: Art Direction, Design, Animation, Compositing
Client: Microsoft

Campaign featuring Marshawn Lynch, JuJu Smith-Schuster, Travis Kelce, Von Miller, and Myles Garrett. My objective was to inject visual effects and design into these players' stories. Since the focus was their personalities off the field, we developed a playful visual style that was complementary to who they really are.


Executive Creative Director: John O'Connell
Creative Director: Any Cale
Art Director: Christopher Shults, Matt Allen
Copywriter: Avery Harrison
Editors: David Wester, Jimmy Chung
Design, Animation, Compositing: Matt Allen, Aaron Keuter
Sound Design/Mix: Lance Limbocker
Color Grade: Piñata Post
Producer: Katy Rall

Work inquiries

[email protected]

© Matt Allen 2021